Marks a major milestone for Feldman Automotive Group and its ongoing growth initiatives
(NEW HUDSON, MI – December 18, 2024) Feldman Automotive Group, one of Michigan’s leading automotive retailers, is proud to announce that it has acquired the exclusive rights to sell INEOS Grenadier vehicles in the state of Michigan. This partnership brings the highly anticipated INEOS Grenadier, a rugged and versatile off-road vehicle inspired by classic 4×4 designs, to customers in the heart of the Midwest.
The Feldman Automotive Group now owns and operates 19 dealerships and 2 RV/Airstream dealerships. Feldman Automotive’s inventory includes a variety of 14 car brands and 33 RV brands throughout Michigan, Ohio, and Indiana. The introduction the INEOS Grenadier brand into the Feldman Automotive Group is a major milestone for the ever-expanding automotive group. Feldman INEOS Grenadier is located at 5300 Highland Road in Waterford Township. Feldman is the 27th dealership in the U.S. for INEOS and the first and only in the state of Michigan.
“Innovation is one of the things that has always fascinated me about the automotive business, that’s what attracted us to pursue the INEOS brand,” said Jay Feldman, Chairman/CEO, Feldman Automotive Group. “The out of box thinking and world class engineering of the Grenadier will create tremendous interest among car and truck enthusiasts. We’re excited to be selected to deliver this unique brand experience to consumers throughout Michigan.”
The INEOS Grenadier has been making waves globally for its uncompromising durability, robust engineering, and no-nonsense approach to off-road capability. Built to handle the toughest terrains, it combines modern innovation with timeless design, appealing to adventurers, enthusiasts, and everyday drivers alike. The Grenadier 4X4 provides best-in-class off-road capability, durability, and reliability. Built for rugged reliability and go-anywhere capability, INEOS Grenadier with its iconic boxy design, powerful engines, and off-road prowess, is perfect for those who crave exploration. INEOS uniqueness also offers wide variety of customization options from vehicle features to customized colors.
With the addition of INEOS, Feldman Automotive Group continues its massive growth trajectory as it strives to be one of the most dominant automotive groups in the country. With this new partnership, the group offers a dedicated INEOS showroom to ensure customers receive the full brand experience, including a trained and knowledgeable staff. In addition, a full-service department of certified technicians will be part of the Grenadier experience and Grenadier consumers who may have purchased the vehicle in surrounding states can now get their vehicle serviced in Michigan.
“Michigan’s diverse terrain and adventurous spirit make it the perfect market for the INEOS Grenadier,” said Gregor Hembrough, Executive Vice President of Americas, INEOS Automotive. “We are confident that Feldman Automotive Group’s expertise and commitment to excellence will provide customers with an outstanding experience as they discover what makes INEOS vehicles so special.”
Feldman INEOS Grenadier is located at 5300 Highland Road in Waterford Township, MI.
For more information, please visit FeldmanAuto.com
Feldman Automotive Group locations include:
Michigan locations:
Feldman Chrysler Dodge Ram of Clarkston
Feldman Jeep of Clarkston
Feldman Collision (Farmington Hills)
Feldman Chevrolet of Highland
Feldman INEOS Grenadier (Waterford)
Feldman Chevrolet of Lansing
Feldman Chevrolet of Livonia
Feldman Chrysler Jeep of Livonia
Feldman Genesis of New Hudson
Feldman Hyundai of New Hudson
Feldman Chevrolet of New Hudson
Feldman Kia (Novi)
Feldman Chevrolet of Novi
Feldman 1-800 Pre-Owned of Waterford
Feldman Chrysler Dodge Jeep Ram of Woodhaven
Ohio locations:
Mark Wahlberg Chevrolet of Avon
Mark Wahlberg Chevrolet of Columbus
Mark Wahlberg Buick GMC Hummer of Columbus
Mark Wahlberg Chevrolet of Worthington
Mark Wahlberg Airstream & RV of Cleveland
Mark Wahlberg Airstream & RV of Columbus
Indiana location:
All American Chevrolet Cadillac (Muncie)
IMAGES: Courtesy of Feldman Automotive Group
Attached: Jay Feldman; Chairman/CEO of Feldman Automotive Group
Images of INEOS Grenadier: Click here for images
About Feldman Automotive Group
Feldman Automotive Group is headquartered in New Hudson, Michigan. Chairman/CEO, Jay Feldman opened his first Chevrolet dealership in 1996, and today the automotive group is Michigan’s #1 Chevy dealer. The Feldman Automotive Group has evolved over the years to currently owning and operating 21 car and Airstream dealerships with 14 car brands and 33 RV brands in Michigan, Ohio, and Indiana. Feldman and actor Mark Wahlberg are partners in the six car and RV dealerships in Cleveland and Columbus, Ohio. The Feldman Automotive Group is driven to provide fast, convenient, and first-class buying and customer experience.
The team is also very philanthropic with the “Feldman Cares” program where their mission is to give back to communities throughout the U.S. They have donated millions to help pediatric patients with critical treatments, medical services and equipment, families in need, those with special needs, food insecurities, wounded veterans, animal rescues and more.
For more information, please visit FeldmanAuto.com
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigor. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster.
INEOS Automotive is a subsidiary of INEOS (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com
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